Tips To Ensure Your Ads Are Ethical And Effective In Spinal Decompression Santa Monica

By Delia Williams

It may seem that it is very easy to accidentally cross over into the world of unethical and dishonest advertising. This may be true, but it is also just as easy to prevent this from happening. The following article will take us through the subject Tips to ensure your ads are ethical and effective in Back Decompression Santa Monica.

Be informed and accept responsibility: know your state laws and any other applicable rules and regulations. Ignorance of the law is no excuse. Do your homework and make sure your marketing is in full compliance. Don't leave any grey areas which are open to interpretation. You already know this, but it bears repeating.

As many of us have heard often, our backs may have gone through accidents and trauma that resulted in muscle, nerve, bone, and tissue damage to our spine. Other causes may have been physical abuse due to impact sports, incorrect weight training, construction heavy lifting, sitting in the office extended periods, daily poor posture, and a myriad of other non-conforming body movements that ultimately threw the spinal system out of alignment with the rest of our limbs and body.

It is man's experience historically that back pain becomes more noticeable and serious enough after 25 plus years of age. During this early period and for the next ten years, pain sufferers either take the high road or low road to recovery (or prevention) if you will. In other words, that person will either exercise while staying active regularly; addressing certain body movements that will slow down the damaging back pain symptoms.

Don't Promise Anything and use your common sense: Do yourself and your patients a favor: don't make any promises you can't keep. Do not advertise that it can definitively cure, stop, or eliminate anything. If you want to state that decompression may be able to do these things, I think you are treading in much safer waters! I have faith that we all possess at least some degree of common sense. Use it! If something seems like a grey area or a bad idea it probably is!

Ditch the Duds and Keep the Killers: Now that you have examined and evaluated your marketing efforts you need to act accordingly. Ditch the duds. Take whatever marketing isn't working and get rid of it. If that old stale local newspaper ad hasn't brought in a new decompression patient in months, why would the next three months be any different? Stop throwing money at what isn't working and keep those killer ads. A killer ad is simply those ads that work! It is amazing how often we overlook something so obvious.

Patients before Profit: This one is simple. Remember the main goal is to help patients and improve quality of life. The goal is not make as much money as possible. Profit is a factor in the equation, but it shouldn't be the driving force behind your marketing. One of the fastest ways to start marketing unethically is to market only to make money. Focus on bringing in patients into your practice that you want to help.

Your Competition is not a Role Model and also be consistent: Never rely on your competitor's advertising to tell you what is legal and ethical. Just because Dr. Jones down the street at XYZ Clinic gets away with it doesn't meet it is acceptable. Focus on tips 1 to 7 and let the competition say what they will! Make sure your advertising and marketing maintains a central theme and message.

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